Margaritaville Hotels and Resorts

Client

Location

Worldwide

INTRO

The success of the original Margaritaville restaurant concept has led to its rapid expansion into various other hospitality markets worldwide from all-inclusive beach resorts in the Caribbean to 'urban resorts' in New York's Times Square.

After years of tremendous success in the F&B industry, we created Margaritaville's first prototypical resort in Hollywood Beach Florida where casual sophistication meets coastal-luxe.

We realized that the Margaritaville resorts needed an 'icon' that perfectly encapsulated the brand values and set the stage for the guest experience. The result was a 14-foot sculptural flip-flop, whose reflective finish makes it a true work of art. Judging by the hundreds of photos taken with it per day, guests seem to approve!

Within the lobby, a lalique-inspired, free-form chandelier made of hundreds of margarita glasses hangs from overhead.

Guestrooms incorporate modern design touches with natural tropical tones offering a private retreat for travelers to unwind.

Guests may also use more than 30,000 square feet of function space, which includes the Compass Rose Ballroom, where a neutral color palette highlights palm-inspired carpeting and antique etched mirrors.

The design of the brand has been adapted to fit a variety of different types of destinations.

From tropical oases to 'urban resorts' in the heart of major cities, Margaritaville is a hospitality brand whose success is most definitely not limited to beachside locations.

Welcome to New York City's first urban resort on (the island of Manhattan), complete with a rooftop pool at the heart of Times Square!

How do you stand out in Times Square? Well, we designed a 30-foot-tall replica Statue of Liberty inside the resort, holding a giant margarita glass instead of a torch that displays a spectacular audiovisual show every hour.