Margaritaville F&B and Leisure

Client

Location

Worldwide

INTRO

Since 1997, our long-standing partnership with Margaritaville Holdings has helped the brand take a drinking song and turn it into a billion-dollar global hospitality empire. We have created design programs that have continued to expand in success over the past two decades in various categories from F&B, cruise ships, entertainment, and active living communities to everything in between.

From humble origins as a Key West dive bar, Margaritaville went on to establish its second restaurant location at Universal CityWalk which proved to be a major success. From there, the concept expanded into tourist markets such as Las Vegas where it distinguished itself as one of the highest-grossing restaurants in North America.

From Las Vegas and Atlantic City to Tulsa and Bossier City, we've designed multiple award-winning Margaritaville casinos that bring island-style escapism to the gaming floor.

Sprawling lifestyle communities

We helped Margaritaville break into the residential marketplace by designing lifestyle communities that contain neighborhoods with hundreds of homes and community amenities, allowing residents to live in paradise, full-time.

Inspired by Jimmy’s lyrics about growing older but not up, we designed active-living communities that positioned themselves as a reward for all your hard years of work.

Tremendously successful, these lifestyle communities have innovated entire industries.

Margaritaville spinoff F&B concepts

Inspired by the incredible success of the Magratiavile restaurant, the brand has created numerous spinoff F&B concepts. From casual bar and grills to fine dining experiences, each has its own unique atmosphere that is careful to uphold the brand standard of escapism.

Guests are looking for designs that convey a sense of place. Often times our concepts are inspired by the locale, as was the case at this restaurant in Palm Springs, California.

Margaritaville F&B concepts demonstrate that they can be coastal-luxe and sophisticated, while still being a lot of fun.

Inspired by the iconic ‘beach joints’ along the Atlantic Coast, Landshark restaurants bring the perfect blend of ocean breezes and atmosphere.

The incredible success of the Margaritaville brand continues to grow as it expands into numerous new industries including retail, home goods, spa, cruise ships, entertainment, and beyond

From a humble drinking song to an empire, the Margaritaville brand continues to expand globally.

Jimmy Buffett sums it up best: Passports are not required. Island music rules. No waiting in line for anything. There is a beach and a thatched roof bar perched on the edge of a turquoise sea where you can always find a bar stool.