Great Wolf Lodge
Client
Great Wolf Lodge
Location
Nationwide
INTRO
Great Wolf Lodge 2.0 is currently being rolled out as part of new lodges around the country and promises a staycation experience like no other.
From a grand and contemporary north woods style lobby to a great wolf national park-themed family entertainment center, our updated concept was created to appeal equally to children and adults.
Great Wolf Lodge hired us to help evolve their brand. The result was 'Great Wolf 2.0'.
The entry portal includes a custom national park map carved into a stained wood post that evokes that comforting feeling of being on vacation with family.
Our whimsical candy store was designed to highlight the bold colors of bulk candy by juxtaposing them against a stark white backdrop.
The spirit of the national parks runs through the interior design and architecture, which is supported by vintage elements that reference the iconography of the National Park Service.
Immerse yourself in the sense of nostalgia inspired by the noble history of the National Park Service.
Giant logs were used to finish the space and evoke a north woods feel
Barnwood takes its design cues from its farm-to-table ethos. Design elements include a deep color palette that evokes the natural north woods lifestyle associated with the Great Wolf brand as well as rustic materials, including reclaimed barn wood and handmade wall coverings.
For family vacation destinations to be truly successful, they need to cater to the adults as much as they do to the children.