We were approached by a group of creative entrepreneurs who challenged us to create a cannabis brand along with a supportive branding package and retail experience unlike any other offering in the marketplace. The result was Society C.
The world of cannabis is rich in history and mystique reaching back thousands of years. Society C is inspired by the countless organizations around the world that use symbolism, bold messaging, and visual iconography to form bonds and relationships.
The McBride Company also designed the Society C product line which carries the same playfully fascinating iconography (including secret messaging and codes) into packaging and merchandising.
The East Indica Company's brand identity takes inspiration from antique shipping container identifiers that organizations used when shipping their products globally. The emblem (which can be found stamped on canisters used to house cannabis product) is a cannabis inspired twist on the symbol from the tea crates that seen floating in Boston harbor in 1773.
Inspired by the spirit of the American Revolution and the fight for freedom, the dispensary’s design and branding reflects a contemporary take on an 18th-century tea shop. This storyline is reinforced through clever manipulation of historical artwork that depicts the cannabis revolution from a “Colonial” perspective.
Innovations include the first “Declaration Station” – an automated kiosk where customers can petition the government to legalize cannabis using a quill pen digital stylus.