The East Indica Company's brand identity takes inspiration from antique shipping container identifiers that organizations used when shipping their products globally. The emblem (which can be found stamped on canisters used to house cannabis product) is a cannabis inspired twist on the symbol from the tea crates that seen floating in Boston harbor in 1773.
The custom packaging includes whimsical takes on famous moments in American revolutionary history. See if you can spot what we imagine got Paul Revere through his legendary midnight ride or what inspired Washington to cross the Delaware.
Instilling a sense of freedom, revolution, camaraderie and kindred spirits, the East Indica Company encourages a new breed of consumer to “join the cause.” This storyline is reinforced through clever manipulation of historical artworks that depict the cannabis revolution from a “Colonial” perspective.
Technology innovations include the first “Declaration Station” – an automated kiosk where customers can petition the government to legalize cannabis using a quill pen digital stylus.