We realized that the Margaritaville resorts needed an 'icon' that perfectly encapsulated the brand values and set the stage for the guest experience. The result was a 14 foot sculptural flip flop who's glossy reflective finish makes it feel like a true work of art. Judging by the hundreds of photos taken with it per day, guests seems to approve!
From humble origins as a Key West dive bar, Margaritaville went on to establish its second restaurant location at Universal CityWalk which proved to be a major success. From there, the concept expanded into tourist markets such as Las Vegas where it distinguished itself as on of the highest grossing restaurants in North America.
After years of tremendous success in the F&B industry, we created Margaritaville's first prototypical resort in Hollywood Beach Florida. The underlying concept was to perfectly balance elements of fun with resort style luxury...a atmosphere of casual sophistication. The success of the resort concept has led to its rapid expansion into various other markets worldwide from all-inclusive beach resorts in the Caribbean to 'urban resorts' in New York's Times Square.
Due to its unprecedented success, Margaritaville resorts continues to expand at an amazing pace worldwide and has now evolved its hospitality empire to include: all-inclusive resorts, urban resorts, timeshares, housing communities, retirement communities, student housing, select service hotels and more...