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Multiple Locations Hospitality

Great Wolf Lodge

Great Wolf Lodge hired us to help evolve their brand. The result was 'Great Wolf 2.0'.

From a grand and contemporary north woods style lobby to a great wolf national park themed family entertainment center, our updated concept was created to appeal equally to children and adults. Great Wolf Lodge 2.0 is currently being rolled out as part of new lodges around the country and promises a staycation experience like no other.

  • Architectural Design
  • Conceptual Design
  • Interior Design
  • Signage and Graphics
  • Brand Development
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The lobby captivates guests of all ages with its grandiose volume and immersive atmosphere. The guest is drawn through numerous 'zones' towards the large fireplace and 3 story picture windows that perfectly frame the space outdoors.

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After leaving the lobby, guests wander down an immersive corridor that acts as a transition into the Great Wolf National Park. Inspired by the nostalgic branding created by the U.S.National Park Service, this space is packed with activities, food & beverage and attractions appropriate for all ages.

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The entry portal includes a custom national park map carved into a stained brown wood post that evokes that comforting feeling of being on vacation with the family.

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We created numerous new food and beverage destinations for guests to explore. Our food hall is themed as a summer camp with various restaurants occupying different camp cabins. Our fine dining destination offers a true farm to table experience by allowing guests to dine in the barn!