The McBride Company created the concept of the premium movie experience through the design of iPic Theaters. The concept revolved around the idea of an all-inclusive entertainment experience. Patrons enjoy ultra plush loveseats in the theater, in-theater premium food and beverage, including a full bar and an integrated premium bowling alley.
Premium Plus seats feature a VIP cocktail table in between each pair of seats to accommodate food and beverage service, direct to seated patrons before and during the movie.
A premium bar and lounge offers eclectic chef driven cuisine that can be enjoyed during or after a show. Running short on time? You can grab an appetizer and a cocktail in the lounge and finish your main course during the show.