GAMING AND RETAIL
- Branson, MO
At Branson Landing, in legendary Branson, MO, The McBride Company designed a whole new world to explore in this 450,000 square foot outdoor mall destination. The mall includes more than 100 specialty shops, restaurants galore, concerts on the Town Square and a spectacular 7.5 million gallon water fountain, synchronized to light, sound, music and fire on the waterfront.
At the heart of the Landing is a vibrant town square cascading down to the 7.5 million gallon spectacular water attraction that features the first-ever merging of water, fire, light and music including fountains shooting 120-foot geysers and fire cannons blasting. The McBride Company designed the town square to create a focal point for the mall featuring the fountains and riverfront.
Due to the fact that the space was so long and linear, a design challenge was how to break up the space and keep it from feeling monotonous. This was achieved by creating a handful of different zones or neighborhoods with each area having a distinct design character.