The McBride Company, a creative concept and design firm specializing in hospitality and leisure destinations, has completed conceptual and interior design work for Great Wolf Lodge Colorado Springs, a first-class destination resort designed specifically for family enjoyment. Great Wolf Lodge engaged The McBride Company to design two new concepts for its first Colorado resort: Barnwood Restaurant, a farm-to-table dining option, and the Great Wolf Adventure Park, an indoor family entertainment center that houses several attractions, retail and food and beverage venues. These venues, which are proving to be extremely popular with resort guests, debuted at Great Wolf Lodge Colorado Springs and may become part of future Great Wolf Lodge locations.
In addition to the conceptual and interior design of Barnwood Restaurant and Great Wolf Adventure Park, The McBride Company designed logos, signage and graphics affiliated with many of the venues.
“Having provided design services to Great Wolf Lodge nearly a decade ago, it was great fun returning to create key elements of the brand’s newest resort,” said Pat McBride, CEO of The McBride Company. “We know that for family vacation destinations to be truly successful, they need to cater to the parents as much as they do to the children.”
This philosophy is evident throughout the design of Barnwood and Great Wolf Adventure Park, both of which include elements intended to appeal to all age groups.
At Barnwood Restaurant, guests enjoy a more refined dining experience and a menu that boasts craft cuisine and cocktails, while offering the option of communal seating. This approach blends sophisticated dining with a more casual ambiance suitable for families of all ages.
Barnwood Restaurant offers “farm-to-fork” freshness with dishes made using locally sourced ingredients. The McBride Company’s interior design takes its cue from the farm-fresh philosophy. Rustic materials, including reclaimed barnwood and handmade wall coverings, combine with a deep color palette to evoke the natural, north woods lifestyle of Great Wolf’s origin story. Distinctive architectural elements include a large stone-framed fireplace, a one-of-a-kind light fixture made from illuminated wine bottles suspended from a custom steel frame, and a custom chalkboard map of Colorado that depicts where the local ingredients are sourced.
Likewise, The Great Wolf Adventure Park is designed to appeal to every member of the family. Attractions include a rock climbing wall and a ropes course, as well as an exclusive live-action, interactive game that takes place throughout the lodge. The Outpost bar, an arcade and a bowling alley help make the Adventure Park an entertainment destination for adults as well.
“Our design inspiration for The Great Wolf Adventure Park was the sense of nostalgia evoked by the noble history of the National Park Service,” said Pat McBride.
The spirit of the national parks runs through the interior design and architecture, which is supported by vintage elements that reference the iconography of the National Park Service. An entry arch features a park map designed in the style of the National Park Service, and the flooring is made of wooden boardwalks and stamped concrete ‘dirt.’ Guests traverse through corridors with hand carved woodwork crafted from oversized logs. A giant treehouse offers a magical spin on the traditional park ranger cabin.
Great Wolf Lodge Colorado Springs opened on January 27, 2017. The resort also features a 50,000 square foot indoor water park and 311 spacious guest suites, as well as a meeting and events center.
About The McBride Company
For more than 30 years, The McBride Company, a creative concept and design firm, has specialized in cultivating experiences that become destinations for clients in the hospitality and leisure industries. The firm’s ability to successfully design experiential spaces helps clients achieve measurable business objectives while providing guests more enjoyable experiences. From the design and branding of all U.S. Margaritaville restaurants, hotels and casinos to the conceptual planning and design of Hard Rock cafes, the firm’s work is experienced and enjoyed by millions of people across the globe each year.
The firm’s clients represent nearly every facet of the hospitality and leisure industries and include Margaritaville, Pyramid/Destiny USA, Smithsonian Institution, Simon Property Group, The Walt Disney Company, Universal, Breakers Hotel, and Discovery Channel. The McBride Company provides a wide range of services including conceptual design, architecture, interior design, graphic design, special feature design, art direction and strategic planning.
The McBride Company has offices in Manchester Center, Vermont, and Miami, Florida. For more information, visit www.mcbridedesign.com and connect with The McBride Company on Facebook, Twitter, LinkedIn and Instagram.